With the close of another Thanksgiving season, I am excited to begin celebrating all things Christmas. I want to sing cheesy Christmas songs, eat lots of Christmas cookies, and wear wonderfully ugly Christmas sweaters, every-single-day. While this may actually be rather child-like, I have also come to appreciate the Christmas season’s emphasis upon giving unto others with the intent of selfless appreciation. Unfortunately, living in a consumer-oriented context, the bargain-hunting aggression of ‘Black Friday’ has come to more readily define ‘Christmas-like’ giving. The influx of consumerism during this season has simultaneously translated into innumerable opportunities for material charity amongst citizens of the Global North. It is initially daunting to challenge consumer-based charity, specifically with its popularity among respectable citizens. However, there persists a need to re-conceptualize consumer-based charities popular during this
holiday season. A needed shift in perspective specifically highlights the lack of depth, cultural relevance, and disregard for recipient perspectives. At the core of its shortcomings, however, consumer-based charity needs greater understanding for the complexity of human-related issues.
At the forefront of consumer-focused charity during the Christmas season is an initiative facilitated by the Samaritan’s Purse named Operation Christmas Child (OCC). Since 1993, OCC has collected shoeboxes from its participants in North America, Australia, and the United Kingdom. Each participant is to fill a shoebox with hygienic items and toys that Western children typically see as essential or enjoyable to play with (i.e. toothpaste, socks, crayons, coloring books, kazoos, etc.). Through OCC, participants are encouraged to label their toy-stuffed shoebox with a sticker indicating a preferred age and sex of the child who will receive the box. According to the Samaritans Purse website, these boxes are intended for children of the Global South who are ‘living in difficult situations’. Through participant’s shoebox donation, OCC mobilizes ‘privileged’ families of the Global North to ‘share the good news of Jesus Christ’ with ‘underprivileged’ children of the Global South. Unfortunately, introducing Jesus Christ through toys and knick-knacks promotes a simplistic view of Christianity in association with Western consumer culture. As a result, the nature of Jesus Christ adopts attributes of our capitalist society rather than the magnitude of his humanity, divinity, and relevance.
In addition to its non-contextualized approach to evangelism, OCC promotes a one-way relationship between the ‘giver’ and the ‘receiver’, lacking parameters for reciprocity or consistency from year-to-year. In narrowing its concept of charity to a linear flow of western materials, OCC has missed potential for deeper impact through long-term relationship building. Further opportunities involve the development of healthy relationships among consistently participating communities, while better engaging the voice of OCC recipients to define such relationships. Never accessing the capabilities of mutual relationships undermines the diverse expression of opinion amongst both donors and recipients, further hindering the determination of relevant outcomes. Just as one would wish to give a gift relevant to a family member’s indicated ‘wish list’, the voiced desires of OCC recipients need be better involved in determining the outcomes of donor strategies.
Operation Christmas Child currently represents a Westernized view of Christmas, evangelism, and the Global South. As members of the Houghton student body, it is critical that we better critique the premise of OCC and its campus-wide participation. From this perspective, we each are challenged to re-conceptualize the intents, means, and effects of how we choose to give. Moving forward into this holiday season, let us contemplate the wonderful attributes of Christmas, while also reflecting upon its increasing focus on consumerism. In doing so, may we continually contemplate our well-meaning intentions with the valuable humanity of our neighbor, both local and abroad.