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New Music Industry Major

On November 4, 2014, Houghton College and the Greatbatch School of Music received approval from the New York State Department of Education to offer a Music Industry degree. This degree, launching in the fall of 2015, will prepare students to enter the field of music. Kevin Jackson, the director of technical arts and music industry instructor at Houghton said, “The goal of the new Music Industry major is to open more doors of opportunity for students after graduation while still maintaining high standards of musical excellence and technical facility, creativity, applied knowledge and spiritual growth as part of a student’s experience at Houghton.”

Music IndustryCMYKInstruction will be given in almost every aspect of the industry starting with a solid understanding of music, for which the Greatbatch School of Music is already widely known. From there, students will take courses in music business, music technology, live sound production, studio recording and music production preparing them for jobs such as music technology, production, business, publishing, recording and broadcast engineering, artist booking and tour management, film and video game composition, and performance law.

Students pursuing the new bachelor’s degree will have access to some of the top instructors and equipment currently in the industry. Matt Odmark, acoustic guitar player and founding member of the well known Christian rock band, Jars of Clay, will be joining as an adjunct instructor for an upcoming Music Production Analysis class. It’s scheduled to be offered sometime next year. “We are fortunate to have a person like Matt interested in Houghton, especially with the wealth of experience and connections he brings to the college,” said Jackson, “When Jars of Clay played here a couple of years ago, Matt expressed great interest in partnering with us and caught the vision of what we were attempting to accomplish. He followed up by guest lecturing one of the Pro Tools classes that year.”

The college has also invested about $80,000 in a new music technology lab. This lab is equipped with twenty student stations and a teacher station equipped with the latest Mac computers, M-Audio controller keyboards, PreSonus recording interfaces as well as the latest recording and composing software — Pro Tools 11, Sibelius 7.5 and Ableton Live 9.

“We now have one of the best studios in upstate New York — and one of the most extensive microphone lockers and outboard gear collections. If you visited a top-notch studio in Nashville, Los Angeles or New York City, you would find that we own the same equipment here at Houghton,” said Jackson. “This benefits the students in that it allows the students the ability to practice their craft on the same gear that professionals are using every single day in professional recording and post-production studios worldwide.”

The department is currently waiting for degree approval from the National Association of Schools of Music, an organization Greatbatch has been a part of since 1947.  Nate Floyd, a junior and music major, plans on switching to the new major as soon as possible. “It’s dealing with the industry in a real way. Professor Jackson has real world experience and uses it in the classroom,” he said.  “In that way we are leaning what’s actually happening in the field, not some idealistic version of it.”

The coursework of the major is built to give students an in-depth understanding of the industry as a whole which makes them prime candidate for jobs in the field. Classes such as Introduction to Pro Tools and Pro Tools Production 1 will give the students hands-on experience with Avid Pro Tools, the most widely used recording software in the professional audio world. After completion of the course, students then have the opportunity to become Pro Tools certified. This certification allows future employers to see a student is a skilled Pro Tools user. Other courses like Sound Design and Processing for Film, TV and Video Games, and Introduction to Film Music will focus on broader topics like compiling and creating sound effects and composition for film, TV, and video games. Music industry majors will also complete courses such as Recording and Studio Technique, Music Production Analysis, Advanced Music Production, and Critical Listening and the Art of Mixing.

First year student, Aaron Campbell, first came to Houghton hoping to pursue degrees in both business and vocal performance, but found the classically grounded music program was not exactly what he was looking for. “Ideally I want to compose and produce music and so music industry is a better fit for me. The music industry major offers in-depth training in almost every aspect of musical recording and production as well as many others,” he said. “Also it compliments my business major to create a stronger degree. The training in the music industry program opens up new opportunities and provides viable skill sets for jobs with a realistic chance of employment.”

Jackson has personally been working on the degree for about eight years. He said, “It started with dreaming, praying, asking questions and then vision casting.” The first step was to offer a practicum in sound and recording class, which trains Houghton’s student tech team who run sound and provide other tech support at many of the events around the campus. Around three years later Houghton started offering Pro Tools classes, these classes were the foundation of what would eventually become the music industry degree.

“I believe we have one of the best music industry programs in the country. There are many reasons for that, including our internships with industry professionals in Nashville, New York, and Los Angeles. The recording studio and brand new music technology lab here at the college and our faculty who are world class,” Jackson concluded. “Not just in all things music technology, but in their respective musical fields. When you combine all of the above together, you have a program that is based on musical and technological excellence.”

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Stories In Focus

The Music Lounge: Creating a Creative Space Downtown

Once a shoe repair shop, then a Mobil gas station and car garage, this enduring building located on Route 19 in downtown Houghton has a new role — it has been repurposed into a into a creative space for local musicians. The Van Name family, from Dalton, NY started the musical venue three years ago, which they are calling “The Music Lounge.”

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The Van Names obtained the location, within walking distance, a few doors downs from 3 Bums, from Dawn Van Name’s father several years ago. Wanting to do something with the space, they decided to turn the old garage into a place for musicians to come play and audiences to come listen.

When the Van Names first acquired the garage, the inside was filled with typical garage items, such as a car lift and a giant air compressor. They spent the last three years clearing out and renovating the space to make it useable for concerts, jam sessions, and workshops. They have added a stage, lights, some cozy furniture, and a fridge to serve drinks. They have also incorporated some of the old knickknacks from the garage into decorations for the space, such as a vintage wooden rotary telephone and faded “posted” sign.

“The Music Lounge” has had several open mic nights since opening three years ago, said Johnny, Dawn’s son. Each event attracted about 10 to 15 attendees and some up to 20. They have had Houghton students and other musicians from across western New York come down to perform.

Benjamin and Jonathan Yuly, juniors, went to the venue twice their first year as students. Benjamin Yuly said he went the opening weekend to check it out and they were invited back to play. They went back a weekend later to “jam” with the the Van Name family at “The Music Lounge.” According to Yuly, the space has the typical feel that is common in most music lounges.

The family does music recordings in the lounge for local solo artists and bands. They want to keep a live feel and energy with the music they record. Johnny said, “Everything’s really over-produced nowadays, and I just want to get back to the live recordings. You know, still have it studio quality, but have the live feel.” The Van Names have already done recordings for local artists from the local area, including Cuba and Rochester. He said he is interested in getting more folk and acoustic artists in for live recordings.

Due to feedback from Houghton students expressing interest in jazz and other genres, Dawn would like to have various themed nights. Johnny suggested, “Different music like 80s, jazz and blues, and maybe a funk night would be cool.”

As another aspect of the business, Johnny makes handmade custom basses and guitars. He showed the bass he is working on right now for his friend — a Bigfoot design, with three toes, wood burned and hand-carved into the body. He hopes after finishing the “Bigfoot” bass guitar to move on to an acoustic guitar and even repair drum sets. Dawn wants the venue to be somewhere close for people to go for musical repairs.

Many people that have come to the lounge have stopped by on their way to the KOA campsite or Rushford Lake, Dawn said. She wishes to further network with people from out of state, New Yorkers from other parts coming to Rushford Lake, and the local population. She said, “We don’t want to be just one frame of thinking. We are trying to network out to everybody.”

One struggle, Dawn noted, has been scheduling. Many local musicians work and cannot get out on Friday nights, while others cannot do Saturday because they are busy running errands. Johnny also added that renovations have been another road block in the progress, but they are coming along.

Another problem the the lounge faced is that many students do not even know of the lounge’s existence. Yuly suggests there is a lot of potential in student interest and points out very little is known about the venue on campus. Sarah Slater, senior, said, “I have been here for three and a half years, plus a summer, I didn’t know about this.” Molly Freihoffer, senior, similarly did not know of “The Music Lounge.”

Dawn and Johnny said a specific genre they want to especially support are the local, original music artists. Dawn noted that it is exceedingly hard for them to get local venues and almost impossible to get paid for their time. Johnny said it is unfair to them to play solely for exposure and wants to help support them any way he and his family can.

Yuly believes there is a very active amateur and professional community of musicians in Allegany County because of local school teachers, churches, and the Greatbatch School of Music, as well as Alfred State and Alfred University. He believes all these groups could benefit from this type of venue.

In the future, Dawn and Johnny hope to start a summer community concert series with various musical artists outside, with snacks and drinks to create a fun environment. Johnny also wants to eventually create an online radio station to showcase local musicians from the Western New York area to further the support of original music.

Dawn said there are currently no planned events this semester, but added they are “open to helping students or anybody who has original music.” They want to be a supportive and creative place where students and community members can go to perform, practice, and record. They are open to any suggestions and possibilities for the future of “The Music Lounge.”